Ladies and gentlemen, let me introduce you the one who started it all, the King of Freaks, the White, the Nothing, the Boss, the Phantom.
However you want to call him, he is the main villain of the story, he gave the Freaks a place, a reason, a mission, they trust him and believe him for everything he has ever done for them, even if they only saw him a couple times in their sleep. Sometimes, he himself doubts on his own nature... Is he dead? Has he ever been alive? Is he a ghost? Is he a human being? Is he a devil? Whatever the answer is, he wants to make sure to have all the Freaks Magic he can get... It's the only thing that makes him feel alive.